Public Speaking

For those that know anything about internet marketing, the key to being successful is finding your niche, or that place where you will share what information and resources you can with those around you. Success in that field requires that you specialize your marketing so that you are putting as much effort (and money) towards that one goal as possible, thus giving you more resources behind one goal instead of many resources behind many goals spreading it too thin for success.

In the world of public speaking, you too must develop a niche from which you will work with. This is up to you to determine in terms what it is based on your experiences that we have talked about.

Realize first that most people that walk in to the building, sit down and wait to hear you speak are more skeptical of you than you are of them. In that comes the fact that they will want to prove you wrong before believing that you are right.

One of the biggest ways to turn someone off from you is to promise them that what you are about to tell them is going to solve all of the problems that they experience in their life. The larger and more all encompassing your promise is, the more unlikely you are to be believed.

For example, let’s say that you want to talk to a group of people through a local organization. But, you just want to have an overall motivational speech without a direct topic to speak about. So, you walk in and you see all types of people in your audience.

When your speech begins, you begin to play to all of their needs. “What I have to say will help you to lose weight, to live a longer life and to solve all of your financial problems.” This is not believable and from that moment on, they are untrusting of what you have to say.

Instead of doing this, what you must do is focus your speech on the topics that are the most important for your group. Develop your niche, your target area of focus that all other materials you have will point to.

One of the most common and best examples is that of helping people to be leaders. If leadership is your niche, then you can talk to all types of people with the same topic.

Does that mean you can not talk about those other topics? Of course, not! But it means that you are developing a specific field that your speeches will revolve around.

Why does it matter so much if you have a select area in which you will be talking about in all of your speeches? It helps to define you as an expert in the field. People enjoy talking with experts and they are much more likely to believe you if you say that that is what you are.

When you have selected your niche, you will develop your speeches and all of your talks about that one topic. The topic is up to you, and it should be something you are passionate about and something that comes directly from your personal experiences.

Choosing a niche is the best way for you to concentrate your efforts and become a known leader in that field. If you are an expert at team building, an expert at sales building or even an expert at being positive, that is the field that people will come to you seeking help from.

Consider the fact. If you were to spend your company’s money to bring someone in to talk, do you want an expert in the field to be the one to talk?

The process is fairly straightforward:

• Determine what in your past can be used to be your material in your speech. What do you have to offer to those that come to listen?

• Determine what you can offer from that material in terms of giving to your listeners? How will you improve their lives with your own experiences?

• What niche will it be that you take on to help demonstrate your experiences? What topic will you focus your energies to in order to become an expert in and become known for?

Once you have accomplished these goals, you should have a fairly clear idea of where your speeches are going to be located in terms of content. You will know what you want to say and how you will communicate it based on your experiences. Take the time to work through this process to develop speech content that is wanted and desired by those that will listen to you speak!