Archive for the '4) Find Your Audience' Category
Who Wants To Listen To You?
Beyond finding your own target audience, it is also important to understand that some people will seek you out. Who is likely to do this? That depends on the niche that you have, the marketing that you do as well as what you have to offer.
Having someone want to listen to you comes from having experiences to offer and a concise, well structured plan to make it happen. Consider your skills from your perspective as well as from that of the person that will come to listen to you.
What type of audience you wish to communicate with is different than the type of audience is most likely to want to listen to you. For example, you may feel that working with college students is a great way to get your leadership message out. But, other groups may also see you as a potentially useful speaker out of this range.
Therefore, consider who your target audience is from both your view as well as that from your likely listeners. Once you establish this, you can begin developing an effective speech that will deliver to all of these groups.
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