There’s a great video from Google TechTalks. It’s about the dark side of freedom and choice. Most people would say that more choice and more freedom is a good thing - and while that is certainly true, there is also a heavy downside to more choice and more freedom that has been largely ignored.

Watch this video and if you enjoy breaking down false assumptions. If you are short on time and want to get all the learning experience without having to watch the full 1 hour 4 minute video, you can also just study the “Paradox Of Choice MindMap”.

If you want to dig deeper, you can also get Barry Schwartz’ book “The Paradox of Choice”.

Now what’s the point of all this? Sure, it’s interesting to know, but how can this information help you to influence your own life and the life of others for the better? Think about that or just wait for the next post.