Just listening to a call with Dave Lakhani & Rules for Renegades “Christine Comaford-Lynch”:

My personal highlights from this call:

• Art forgery detectors can tell if a piece of art is a forgery after having just seen it after a fragment of one second, because they subconsciously take in all the information with literally the blink of an eye. -> we do the same thing every day when we judge other people, because it’s the way we are hardwired and socially conditioned.
• Persona = How you look.
• Taller people, prettier people, skinnier people make more money than smaller people, uglier people and fatter people. (Statistically). -> Marketing & business is theather/showmanship.
• How your voice should sound: put a little bit of space in between all your voice, slow down and talk a little bit deeper. (People trust deeper voices with moderate pace more than high pitched fast voices).
• use social media (facebook, twitter, linkedin, etc.) to connect with people you like.
• develop effective stories. (What is the story of your business? Does the story lead to an expectation that the experience meets?)
• How can you upgrade your image and appearance?
• Educate yourself - learn, study, advance, develop.