Persuasion expert Dave Lakhani recently interview Dan Ariely from MIT who wrote a book titled “Predictably Irrational: The Hidden Forces That Shape Our Decisions” - you can listen to the recorded interview here.

I highly recommend you listen to this interview.

Dan Ariely’s book takes an in-depth look at some of these issues about irrational human behaviour, specially to the fact that the “irrationality” isn’t nearly as unpredictable as it seems. In fact, there are structured patterns of irrationality. There’s also an interest article on why cautious people make poor decisions about sex when aroused