That’s an important question to ask, because if you think about what advertising is: it’s about influencing. Businesses, big and small, influencing consumer behaviour so they make more money.
Outsell Inc. recently published a report putting out some numbers. Estimated budget  for advertising and marketing in the USA 2008: $412,400,000,000 (yep, about 412 billion dollar).
To put […]

Watch this great BBC documentary called “Century of The Self” at GoogleVideo for free. You’ll learn so much about mass persuasion and propaganda, how it came to be, what Freud’s got to do with it and how Bill Clinton used it to win elections (and you can think for yourself what the Bush administration used […]