Influence and persuasion expert Kevin Hogan talks about how to create cult-like followings. It’s a really interesting and revealing conversation with Ben Mack - he shares very powerful strategic ideas there.

Persuasion expert Dave Lakhani recently interview Dan Ariely from MIT who wrote a book titled “Predictably Irrational: The Hidden Forces That Shape Our Decisions” - you can listen to the recorded interview here.
I highly recommend you listen to this interview.
Dan Ariely’s book takes an in-depth look at some of these issues about irrational human behaviour, […]