Dr. Dan Ariely has landed quiet a hit with “Predictably Irrational”. His name keeps popping up in different places.
Just recently I read about how internet marketers use some of his techniques to get more of their customers to buy their products.
A popular trade magazine offers a subscription to it’s online version for $47, a print […]

I recently listened to a discussion about genetic foods on the radio - and I was absolutely mesmerized by it.
It’s a great example where you can study persuasion techniques and the art of influence. Think about it: it’s an extremely controversial topic (at least in Europe, were I’m living).
On the one hand we have people […]

Just listening to a call with Dave Lakhani & Rules for Renegades “Christine Comaford-Lynch”:
My personal highlights from this call:

Art forgery detectors can tell if a piece of art is a forgery after having just seen it after a fragment of one second, because they subconsciously take in all the information with literally the blink of […]

I hope you’ve studied the MindMap, or watched the video of Barry Schwartz’ talk about “The Paradox Of Choice”.
If so, the next question is: what’s the point of all this? Sure, it’s interesting to know, but how can this information help you to influence your own life and the life of others for the […]

There’s a great video from Google TechTalks. It’s about the dark side of freedom and choice. Most people would say that more choice and more freedom is a good thing - and while that is certainly true, there is also a heavy downside to more choice and more freedom that has been largely ignored.
Watch this […]

Framing is such a powerful influence tactic, I want to dig a little deeper again here.
It really doesn’t matter how reasonable or educated you are. Medical doctors are probably some of the best-educated specialists in their field, yet even their decision making processes can be influenced by framing.
Scientific Study about Framing
20 years ago (1987) […]

Ok - it’s a big trend now to let other people post in your own blog. I don’t want to jump on that bandwagon, I want to keep this blog authentic, that’s why I made an exception for master-persuader Kenrick Clevelands article on framing.
Author: Kenrick Cleveland
“We don’t see things as they are, we see them […]

If you’ve been around the persuasion block for some time, you know this by now (and really don’t need to read this post).
If you haven’t you HAVE to know this now, it’s part of the ABC of influence.
People are more motivated by fear of loss than by desire to gain. This is true for the […]