Intense Influence

The Art of Influence and Persuasion for the Better

July 21, 2008

How Much Money Is Spent On Advertising Per Year?

That’s an important question to ask, because if you think about what advertising is: it’s about influencing. Businesses, big and small, influencing consumer behaviour so they make more money.

Outsell Inc. recently published a report putting out some numbers. Estimated budget  for advertising and marketing in the USA 2008: $412,400,000,000 (yep, about 412 billion dollar).

To put things in perspective: The Iraq war so far costs the USA: $558 billion according to zfacts.com.

The USA spends about $2 billion a  year for international food aid (but only one third of that is actually being spend on food, the rest is paid for shipping services and other stuff).

July 19, 2008

Karaoke Mnemotics

July 19, 2008

Price Point Persuasion

May 17, 2008

Genetic Foods and Persuasion?

May 16, 2008

Dave Lakhani @ Rules For Renegade

May 16, 2008

Kevin Hogan Talks About Creating Cults

May 5, 2008

Dan Ariely Interview with Dave Lakhani

October 31, 2007

The Paradox of Choice… So What?

October 30, 2007

The Paradox Of Choice by Barry Schwartz (Video & MindMap)

October 29, 2007

Positive Video Games